Assisto

A meeting point for business owners and buyers

Assisto brings together businesses for sale and companies looking for investment or a business partner. As a buyer, you can search by industry, price or keyword. As a seller, you want a prospective buyer to understand the business and know how to contact you. That connection is the purpose of the marketplace.

Both sides matter when developing it. Sellers need room for their description and photographs. Buyers need useful search results, a clear listing and a direct way to get in touch. The journey also has to work when someone opens the site on a phone.

Taking over a service people already used

I joined the Assisto project in autumn 2026. Preparation began in September, with the production transition on September 30. This was an existing service with user accounts and published listings, so continuity was part of the development work from the outset.

We retained those accounts and the content belonging to the listings. A seller still had the same business to sell; a change of development team should not require them to start again. The handover had to preserve that relationship between people and their content while allowing the service to move forward.

Search starts with the buyer's criteria

The renewed public site lets visitors browse by industry, keyword and asking price. Listing cards help them decide what to open, while the full listing provides the description and photographs. These are different stages of the same decision, so we worked on the path between them.

On the Assisto website, paid featured listings are clearly identified. Visitors can understand why a result has priority. Featuring is an option for the advertiser, while browsing remains directly accessible to potential buyers.

Advertisers need a complete journey too

The submission process brings together the business description, images and contact details. The public site explains that listings are reviewed before publication. Interested visitors can then contact the advertiser through the details provided on the listing.

That makes the work broader than a homepage redesign. Search, listing pages, submission and management of an advertiser's own listings all need to fit together. We renewed the experience around those practical tasks rather than treating each screen as a separate piece of the service.

A handover can lead to gradual improvement

Assisto is an example of continuing a working marketplace while developing it further. We preserved what belonged to its users, then improved search and the listing journey. The handover created the basis for that ongoing work.

If you are considering a new development team, replacing the entire application is not necessarily the right starting point. First establish what the service does for its users and what they need to keep. Our software services cover both existing applications and new development. The useful first conversation is about your current system and the changes your business actually needs.

The Qalandar case study follows another transition where existing customer records and ongoing work had to continue through the change.