Hell Energy Store

For HELL Energy and its related brands we developed a comprehensive web store platform on Laravel, serving customers in 10 different countries. The webshop of an international FMCG brand is not a simple store: languages, currencies, payment habits and logistics partners differ market by market, while the brand experience must stay consistent everywhere.

The challenge

A single platform had to serve the webshops of several brands across several countries, giving every market its own language, currency, payment and delivery options, while keeping content management and operations in one place. And the system had to stay stable under the sudden traffic peaks of campaign periods.

The solution

We designed a multi-market architecture: the platform offers locally adapted payment methods, region-specific delivery options and personalised product recommendations per country, and the checkout flow follows local expectations in every market. On the operations side, product data, inventory and orders for all countries are managed from one central interface, so launching a new market is a matter of configuration, not redevelopment.

Technology

The platform runs on Laravel 11 and PHP 8.3 with Stripe payment integration, in a containerised (Docker) production environment. The database we designed serves the order, product and inventory data of ten countries in multiple languages and currencies, including under campaign traffic. Releases are automated and rollback-ready, so development continues without disturbing live traffic.

Working together for growth

Beyond the technical work we also collaborated on marketing strategy: analysing market trends and customer habits, preparing targeted campaigns and removing bottlenecks from the sales funnel. The webshop is thus not a stand-alone build but one of the engines of international growth.

Results

The result is a powerful e-commerce platform that holds its own across markets: more efficient sales, significantly wider market reach, improving conversion rates and sustainable growth in a competitive, international environment.